Showcasing Seventh Generation's Environmental Sustainability Initiative Using Appropriate Information Systems Support

This study explains the implementation of an information systems that supports the environmental and sustainability goals of Seventh Generation, seller of nondurable household cleaning products, using the technology-organization-environment(TOE) framework of Tornatzky and Fleischer. This qualitative study case study approach and extensive literature review are used and applied to a single firm to validate hypotheses offered. The hypotheses offered in this study are positively confirmed --that firms pursuing environmental and sustainability goals will: (1) respond to key environmental context factors; (2) gain top management support for these initiatives; (3) espouse supporting corporate values; (4) collaborate with appropriate stakeholders in environment to achieve sustainability goals; (5) use appropriate organizational mechanisms; and (6) invest in appropriate information technologies to support the information systems required for sustainability.